City of Joy
UGC VIDEO PRODUCTION FOR GROWING BRANDS
Your Next Winning UGC Video Starts Here.
Creator-led videos built around your product, your customers, and the reasons people buy. Create authentic, scroll-stopping content designed to build trust and inspire action.
Trusted by 75+ brands across India
Watch How
We Turn
Product
Stories
Into
Scroll-Stopping
UGC
Trusted by 75+ Fast-Growing D2C & Venture-Backed Brands
👦
CuriousJr
Powered by PW
KING
KOIL®
Justdial
PW
PhysicsWallah
Mintree
spinemat
MATTRESS
Purpose
boAt
mamaearth
organics
wakefit.
SNITCH
UGC Videos That Bring Products to Life
Explore authentic product demonstrations, creator testimonials, unboxing experiences, lifestyle videos, and relatable brand stories.
- 2500+ Ads Produced, 150Cr+ Revenue Generated 💵
- 30 Person Creative Team
-
World Class
Models & Influencers
-
Shot On
Netflix Approved Cameras
GoAdsLive Work Showcase
Lasya Care
ECR 138 Property Video
MOBISELL 2
We Malyalees
Us vs Regular UGC Agencies
OUR UGC APPROACH
Core focusCustomer trust and purchase intent
Primary KPIConversions and creative performance
Creative strategyCustomer psychology and product benefits
Content purposeMake products relatable and inspire buying decisions
Monthly approachTest, learn, and refine creative concepts
End goalTurn UGC into a scalable creative asset that builds trust, strengthens ad performance, and supports profitable customer acquisition
OTHER UGC AGENCIES
Core focusContent production and delivery
Primary KPIViews, likes, and engagement
Creative strategyTrends and aesthetics
Content purposeCapture attention and generate engagement
Monthly approachProduce and repeat content
End goalDeliver content without a consistent focus on business outcomes
BTS & Bloopers
The Creative Team Behind Every UGC Story
From the first concept to the final edit, we shape your product story into authentic, engaging videos that feel relatable to your audience.
Production Reel — 2025
Shoot Day Bloopers
Studio Tour
Client Reactions
Team Moments
Our UGC Process
From Product Brief to
UGC That Connects
A clear, collaborative process that takes your brand from an initial idea to polished creator-led video content.
Step 01
Brand & Product Discovery
Understand your product, audience, positioning, and key benefits.
Step 01
Brand & Product Discovery
Understand your product, audience, positioning, and key benefits.
Step 02
Creative Research
Explore customer needs, buying motivations, and relevant video formats.
Step 02
Creative Research
Explore customer needs, buying motivations, and relevant video formats.
Step 03
Concepts & Scriptwriting
Develop engaging hooks, scripts, and relatable video ideas.
Step 03
Concepts & Scriptwriting
Develop engaging hooks, scripts, and relatable video ideas.
Step 04
Creator & Production Planning
Align creator style and production direction with the approved brief.
Step 04
Creator & Production Planning
Align creator style and production direction with the approved brief.
Step 05
UGC Video Production
Create authentic product demonstrations, testimonials, and creator-led stories.
Step 05
UGC Video Production
Create authentic product demonstrations, testimonials, and creator-led stories.
Step 06
Editing & Refinement
Refine pacing, captions, messaging, and brand consistency.
Step 06
Editing & Refinement
Refine pacing, captions, messaging, and brand consistency.
Step 07
Final Delivery
Deliver approved video assets in the agreed formats.
Step 07
Final Delivery
Deliver approved video assets in the agreed formats.
UGC VIDEO CREATION
Let's Create UGC Videos for Your Brand
Tell us about your brand, product, and video requirements. We'll review your brief and discuss a suitable UGC content plan.